For Make Ready Services, I built a visual identiry that speaks directly to a core group of trusted, high-value property owners—clients managing 1,500 to 5,000 units who rely on a turnkey, detail-oriented partner they can trust from afar. Many invest in Louisville without being local, so the branding emphasizes diligence, clear communication, and dependable project management that bridges the gap until their onsite teams step in. It positions Make Ready Services as a reliable pressure-relief valve during busy seasons, delivering timely renovation solutions for complex, 200–300-unit projects. With a focus on stability, quality workmanship, and a small but loyal customer base, the brand conveys the confidence, professionalism, and trustworthiness that set Make Ready Services apart.