Start your brand with clarity, not guesswork.
A solid foundation for brands that want to look professional, consistent, and ready to grow.
The Brand Starter is designed to kick off your brand the right way.
You’ll get a thoughtfully designed logo system, supporting submarks, a clear color palette, and a simple brand guide that shows you how to actually use everything. No fluff, no overcomplication — just the essentials done well.
To give your brand some personality beyond the logo, we’ll also create a couple of custom visual assets, like textures or patterns, that help your brand feel more human, flexible, and real.
This is about building a foundation you won’t have to undo later.
Who is this for
New businesses launching their brand
Existing businesses that never had a real system
Brands that want consistency without overbuilding
Who is this not for
Businesses looking for a logo only
Projects that need heavy marketing or campaign work
One-off design requests
What’s Included
Primary Logo
Secondary Logo / Submarks
Brand Color Palette
Core Typography System
Simple Brand Guide (how to use it all)
A few custom brand assets (patterns, textures, or graphic elements)
What This Helps You Avoid
Inconsistent visuals
Re-designing your logo six months from now
Guessing at colors and fonts
“This doesn’t feel like us” moments
How It Works
1
We start with
brand discovery
and direction
2
I design the core
brand system
3
We refine
and finalize together
4
You receive
a clean, usable
brand guide and assets
