This project was a complete refresh for David, a physical therapist who believes movement is medicine. He wanted a brand that felt professional, adaptable, and solid. An identity system that could grow alongside his business.
Old
new
We centered the brand on the concept of a linchpin: small, pivotal, and essential. This idea became the foundation of the new logo and supporting visuals. The result is a cohesive, flexible identity that David can proudly use across apparel, signage, and digital platforms. This gives his business the strength and adaptability it needs to thrive.
David, Owner of Linchpin performance
“Jeremy completely transformed the way my brand shows up. I reached out for a rebrand of my performance physical therapy practice, and what he delivered exceeded every expectation. The new logo and visual identity he created perfectly capture the evolution and future of our company. He was incredibly easy to work with; professional, insightful, and clearly an expert at what he does. I’ve already referred several colleagues to him and will continue to do so without hesitation.”